We are delighted to unveil the new identity of Mademoiselle Saint Germain. This renewal reflects the essence of our brand: timeless elegance, superior quality and a deep connection with history and nature. It is not just a change of image, but a complete transformation with new formulas, redesigned bottles, and a precious collaboration with a new garden, the Château de Villandry which completes our historical range with the Potager du Roi de Versailles.
More natural and effective formulas
Our formulas have been revisited to be more natural, while gaining in efficiency and respecting the environment. Each product is designed with natural ingredients, carefully selected for their performance and softness. We also ensure a perfect traceability of plants : we know how and where exactly the plants that make up each of our formulas are grown.
In order to preserve all the virtues of our ingredients, we have developed a process ofplant extraction respectful, allowing us to obtain ultra-effective and rare active ingredients, without altering the natural properties of each plant. Our formulas are also distinguished by a high concentration of assets from our gardens, which are at the heart of each treatment and make them essential and effective products.
Three new products have been added to our range: the light cream, the perfecting serum and the rich cream.
Cyanotype, at the heart of our identity
THE cyanotype, a 19th-century photographic technique, is at the heart of our new visual identity. This method, which creates deep blue prints, is used to capture the beauty of plants. It represents our connection to botany, nature and art.
THE royal blue from cyanotype symbolizes both science and sophistication, while recalling ancient botanical illustrations. We chose this color for its elegance and history. To complement it, we added a touch of Golden, which embodies the excellence and historical heritage of our gardens.
The Villandry Garden: a privileged collaboration
In addition to our prestigious collaboration with the Potager du Roi in Versailles, we have the honor of adding to our botanical heritage the Garden of Villandry, an emblematic place and one of the last great castles of the Loire built during the Renaissance. Nestled in the Loire Valley, this castle is surrounded by magnificent gardens, renowned throughout the world. Each plant space of Villandry embodies the art of French gardens, crossing the ages with a botanical richness that combines tradition and innovation.
It is in this exceptional place that we carefully select some of the plants such as the clementine and the apple which make up our new "Perfection range". By integrating the precious extracts of Villandry into our care, Mademoiselle Saint Germain celebrates the harmony between nature and luxury, offering products that respect both traditions and the environment. This unique collaboration is an invitation to discover an authentic and timeless beauty, inspired by gardens where past and present meet harmoniously.
In summary
This launch marks a new chapter for Mademoiselle Saint Germain. We reaffirm our commitment to quality, nature and history. Each product in our new collection is an invitation to discover authentic luxury, respectful of the environment and traditions. We hope you enjoy this new phase of our brand and that our products will make you experience the pure elegance and timeless beauty that define us.